NEWS 22 FEED & ADDITIVE MAGAZINE February 2024 New research results show that despite inflation and price increases on pet food, owners continue to want the best for their pets. As a result, delivering added value such as nutritional, health or sustainability benefits is key to retaining consumer interest in times of tighter budgets. This new global survey has been conducted by the market research agency FMCG Gurus, on behalf of BENEO, with 2,500 dog and cat owners in the US, Brazil, UK, Germany, and China. The research demonstrates that even though almost 9 in 10 surveyed pet owners feel that pet food prices have risen in the last year, only 1 in 6 pet parents globally has turned to cheaper products or brands as a result. Most are staying loyal to their brand of choice by taking greater advantage of promotional offers or bigger packs. In fact, price is considered less important when buying pet food compared to ingredient quality, nutritional value, taste and health claims. And over half of respondents are even willing to pay a price premium for pet food with health-promoting ingredients that have been scientifically proven. Pet parents are very concerned about their pet’s health and the survey results reflect this, with more than 4 in 5 owners considering their pet’s health to be as important as their own. The link between their pet’s digestive health and overall health is also more widely recognised by pet owners, with over 3 in 4 cat and dog owners understanding that the digestive system has a positive influence on many aspects beyond the gut, such as bone condition, mental and physical wellbeing and the immune system. Read more>> Selko, the feed additives brand of Trouw Nutrition, launched a novel phytogenic solution, Fytera Perform, and unveiled its validated mode of action during scientific sessions at the International Production & Processing Expo (IPPE). Most livestock perform far below their genetic potential. Stocking density, disease pressure, climate conditions, suboptimal diets, and housing can all threaten flock performance. Problems in the production environment can lead to problems inside the bird, such as inflammation, reduced nutrient absorption, and impaired gut barrier function, which divert nutrients away from growth. As a natural tool to help animals reach their genetic potential, phytogenics support robust physiological processes that drive performance. Based on secondary plant metabolites that have co-evolved with the animal kingdom, phytogenics are known to interact with the intestinal cell receptors that influence physiological responses affecting metabolism, immunity, hormonal secretion, inflammation, and ultimately, animal performance. During an IPPE TechTalk and International Poultry Scientific Forum presentation, Development and Deployment Manager Melchior de Bruin, DVM, shared findings from a meta-analysis of six studies. The findings demonstrate the efficacy of Fytera Perform in improving broiler body weight and feed conversion rate. Study data reflect the role that specific phytogenic ingredients in Fytera Perform play in reducing chronic, sub-clinical intestinal inflammation, thereby supporting nutrient utilisation and energy partitioning to enhance bird performance. Read more>> New survey: Owners continue to want the best for their pets Selko launches natural performance enhancer Fytera Perform
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