NEWS 80 FEED & ADDITIVE MAGAZINE January 2024 Frederik (Freek) van Essen, DVM, joined Novus as regional sales manager of dairy for Europe. The company hired Dr. van Essen as part of its efforts to expand support for dairy customers in Europe. “Dr. van Essen has a long history in the dairy business, even on the family side,” said Dr. Uwe Ranft, vice president and managing director for Europe, the Middle East, and Africa, and strategic accounts. “He understands what’s important to professional dairy farmers and brings a passion for animal health and welfare to this role that dairy customers will benefit from.” With over 15 years of experience, Dr. van Essen is accountable for implementing the sales strategy in the region as well as establishing lasting business relationships with key Novus customers by supporting the financial and environmental sustainability of their operations. With expertise in feed additives, nutrition, and veterinary medicine, Dr. van Essen can provide dairy farmers, nutritionists, and feed mills with a variety of solutions to address challenges as well as options to help them meet production goals. “The production demands that dairy cows in Europe are facing require feed solutions and management practices that optimise protein efficiency, reduce nitrogen emissions, and also maximise milk and component yields,” said Dr. van Essen. Read more>> Dick & Associates (Pda), a Canada-based a full-service consulting firm for the human and animal health industries, emphasises the outdated regulatory system and points out that the regulatory approach of the Government of Canada needs to evolve so Canadian farmers can easily access natural, non-antibiotic, non-drug products that are safe and optimise the health and wellness of their animals. According to the Pda, these products are often readily available to farmers in other countries that either have a reduced regulatory burden or a large enough market to justify a high regulatory burden. Farmers and consumers in these countries enjoy the benefits of innovative products that optimise the health of animals, allowing them to better resist disease. Importantly, these products will not contribute to antimicrobial resistance, which the World Health Organisation (WHO) says is the greatest threat to human and animal health. “There are significant regulatory challenges for non-drug products in Canada,” says Lauren Carde, vice president of operations and regulatory affairs for Pda. “If they don’t meet all the requirements for a Veterinary Health Product or a Feed, they are pushed into the drug category, which is really problematic because these products are not drugs and the drug regulations don't make sense for non-drug products.” Pda launched a podcast to go deeper into the regulatory hurdles facing companies wishing to introduce important non-drug products to Canada. The first episode features an interview with Dr. Steven Theriault, the chief executive officer of Cytophage Technologies, a Canadian bacteriophage company that ultimately decided not to bring its innovative products to Canada because of the regulatory burden. The podcast is called “Accelerating Success” and is available on all platforms, including YouTube. Read more>> Pda: Companies with natural, non-antibiotic, non-drug products skip Canada Novus supports European dairy customers with new appointment Frederik (Freek) van Essen
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