NEWS 90 FEED & ADDITIVE MAGAZINE December 2023 Edwin Westreicher, Dr. sc. agr., lends his expertise to dairy farmers and nutritionists as Novus’ dairy technical services manager for Europe. The intelligent nutrition company added Dr. Westreicher to the Europe team to help optimise herd efficiency, ensuring the more sustainable production of milk and milk components. “Profitability is the goal of any dairy farmer,” said Dr. Westreicher. “Novus feed solutions and technical services support optimising feed efficiency and increasing milk production while also prioritising environmental and financial sustainability.” At Novus, Dr. Westreicher works with compound and mineral feed manufacturers, nutritionists, and dairy farmers to determine the best management practices and nutritional solutions to support their herd productivity and meet operational and financial goals. He also works as a link between the company’s R&D group and global strategic marketing team and provides vital training for the commercial teams. Growing up on a cattle farm, Dr. Westreicher has a lifetime of experience in the animal agriculture industry, which includes serving as a senior researcher in ruminant nutrition at Schothorst Feed Research in the Netherlands. He has also consulted feed mill companies on feed formulations. Read more>> Dr. Edwin Westreicher joins Novus team The 4th edition of VIV MEA, held from November 20th to 22nd in Abu Dhabi, in co-location with Horti Agri Next MEA, delivered a dynamic event, marking a positive continuation in the region for the global animal husbandry and agribusiness industry. Demonstrating a strong foundation in B2B international business in the Middle East and North Africa region, VIV and HAN MEA 2023 encouraged face-to-face meetings, networking, information exchange, and a bustling marketplace in Abu Dhabi, UAE over three days. With 10,080 visitors from 113 countries, the event maintained its consistent attendance and even exceeded the previous edition. The co-located events featured 500 exhibitors from 50 countries, showcasing the latest developments of the agrifood industry in the five halls at Abu Dhabi’s prestigious venue ADNEC, in a collective of more than 17,500 sqm of gross exhibiting space. One-third of the visitors came from the UAE, with countries like Egypt, Iraq, Iran, Pakistan, and Saudi Arabia ranking on top right after. 67% of the total visitors onsite indicated interest in both events. Over 80 renowned industry experts and visionaries took centre stage as part of the event's comprehensive speaker line-up. More than 37 sessions, presentations, and panel discussions delved into recent industry trends, challenges, and opportunities, providing invaluable insights for all attendees, in both the animal livestock production and the arable and controlled environment agriculture industry. VIV and HAN MEA will return from November 25 to 27, 2025, in Abu Dhabi, to set yet another milestone as the region’s top industry platforms. Read more>> Latest developments in agrifood industry shows at VIV MEA 2023 in Abu Dhabi Dr. Edwin Westreicher
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