INTERVIEW 48 FEED & ADDITIVE MAGAZINE December 2023 Cargill invites poultry producers to IPPE 2024: "WE HAVE TOOLS NECESSARY TO HELP POULTRY PRODUCERS THRIVE” Consumer demand for poultry meat and eggs is increasing rapidly on a global scale. The poultry industry has many challenges to overcome to meet this demand in a sustainable way. The emergence of risks associated with antibiotic growth promoters (AGP), which were widely used by poultry farmers in the past for efficiency reasons, caused their use to be banned in many regions. Consumers now show more demand for natural and healthy products. In addition, access to feed raw materials is becoming increasingly difficult due to climate change and the ongoing war on important grain suppliers, the prevalence of pathogenic animal diseases such as avian flu is increasing and production costs are rising rapidly. All these are very challenging factors for the industry. In today's highly challenging environment, it is possible to improve production performance while protecting the health of animals. The global leaders of the animal nutrition industry are making many innovations that can achieve this through their research. Cargill is one of them. Yann Fournis, Gut Health and Performance Poultry Category Lead at Cargill, explained the challenges faced by the poultry industry and the tools they can use to improve health and performance in combating these challenges for the readers of our magazine. “The poultry industry is facing many challenges, and at Cargill we have tools necessary to help poultry producers adapt and thrive” said Fournis, and invited the representatives of the poultry industry to IPPE 2024 event to see all these tools. “Cargill’s seat at the centre of the supply chain gives us a unique role in connecting farmers and producers, customers, and consumers, as we work responsibly to make the world’s food system more sustainable, resilient, and accessible. At IPPE 2024 we’re excited to showcase our integrated team model, which allows us to help customers get the best out of every bird. Attendees visiting our booth will have the opportunity to learn Cargill’s tailor-made solutions, uniquely designed to address the specific challenges our customers are facing.” Yann Fournis, Gut Health and Performance Poultry Category Lead at Cargill:
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