NEWS 96 FEED & ADDITIVE MAGAZINE November 2023 Agri-food leaders around the world believe the industry can work together to create a better, more sustainable food system, according to the newly released Alltech Sustainability Insights report. Alltech conducted a global, industry-wide survey to gather insights on the issues that matter most to the agri-food value chain and its stakeholders. In collaboration with Opinions, an independent research agency based in Ireland, Alltech collected insights through 26 interviews with industry leaders and via a comprehensive survey completed by more than 2,500 members of the agri-food industry. This effort presented an exciting opportunity to quantify attitudes and perceptions about sustainability from stakeholders across the agrifood value chain and identify tangible actions to build a more sustainable future. “Our goal was to listen to the voices of our industry and its stakeholders and develop a robust, future-facing program of insights that are relevant, ambitious, and genuinely impactful,” said Tara McCarthy, global vice president of ESG at Alltech. “Our industry is navigating unprecedented disruption, yet it remains confident and committed to evolving toward a more sustainable food system. The key to success will be the development of innovative solutions, but even more critical is the capacity of the industry to work together across the value chain.” “Our industry is navigating extraordinary times, but the opportunities for positive impact are even more unprecedented,” said Dr. Mark Lyons, president and CEO of Alltech. “Imagine what is possible when we all work toward the shared goals of providing nutrition for all, revitalizing local economies, and replenishing the planet’s natural resources.” Read more>> Agri-food leaders are optimistic about a more sustainable food system Leveraging the strength of a global marketing team embedded within local markets throughout the world, Alltech is enhancing its marketing capabilities and establishing new teams to deliver greater strategic partnerships across the business for Alltech’s customers. “We are capitalizing on the geographical and value chain differentiators of our global marketing structure, providing more pathways for our field-based team members to bring the voice of the customer back into the business,” said Susanna Elliott, chief marketing and communications officer at Alltech. “Our globally connected yet locally focused marketing strategy is aligning to deliver more relevance – and competitive edge – to our customers.” Within marketing, the company is establishing a new Data & Insights function, positioning its creative team to take a global creative agency approach, and building new pathways for market and customer engagement. To champion these enhanced capabilities, new appointments within Alltech’s global marketing team include. Read more>> Alltech expands its global marketing team
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