ISSUE FOCUS 36 FEED & ADDITIVE MAGAZINE September 2023 The growing animal feed additives market combined with surging interest from consumers in plant-based products offers a significant opportunity for developers. However, launching such products and maintaining market access involves navigating complex EU and US regulations. Here we explore how developers can successfully and efficiently secure regulatory approval to maximize their return on investment. OVERCOMING REGULATORY HURDLES FOR PLANT-BASED FEED ADDITIVES Nutrition is crucial to maintaining animal health and condition — a key responsibility of pet and livestock owners. There is a growing awareness of the importance of feed additives among consumers who want to ensure their animals are receiving the optimal balance of vitamins, pro-vitamins, amino acids, and trace elements. But the interest in macro and micronutrients isn’t the only consumer behavior change facing developers. Now, consumers are also increasingly looking for more environmentally friendly and sustainable products. As a result, in the animal nutritional additives market, consumers are more frequently opting for plant-based products where possible. While this presents developers with a significant opportunity, navigating the complex regulations in the EU and US to bring plant-based nutritional additives to market poses many challenges. In fact, securing regulatory approval for plant-based products can be more difficult than additives that include more ‘traditional’ ingredients. By Pen & Tec Consulting, part of the Argenta Group
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