NEWS 16 FEED & ADDITIVE MAGAZINE July 2023 VAFO Group completed its acquisition of Pooch & Mutt, one of the UK’s fastest-growing pet food companies. The multimillion-euro deal is the culmination of a successful partnership between the two companies, which began in 2020 when VAFO acquired a minority stake in the British company. VAFO Group, Pooch & Mutt’s long-term production partner, took a minority share in Pooch & Mutt in 2020, upped this to 40% in 2022, and has now acquired the final 60%. With VAFO’s financial and production backing, Pooch & Mutt has grown over 400% in the last few years and is on track to turnover £18m in 2023. According to the companies' statement, Pooch & Mutt’s founder, Guy Blaskey, will stay on at Pooch & Mutt as a CVO (Chief Visionary Officer) as well as continuing his role on the VAFO Group’s management team. The day-to-day running of Pooch & Mutt will be handled by MD Paul Dennison, who has been doing a fantastic job in that role for the last 12 months, along with Pooch & Mutt’s brilliant management team. “We have been part of the VAFO Family for a few years now, and it genuinely does feel like a family. We are all aligned on making great quality products to help pets lead their best lives," Guy Blaskey commented. “Unlike many corporate takeovers, this is not an exercise in efficiencies and cost-cutting. VAFO has supported our growth over the last few years, during which time we have trebled our staff, quadruped our turnover, and developed a whole host of amazing new products. The success is not just about the Pooch & Mutt brand. As part of the VAFO family, we are the UK representatives for all of their manufacturing capabilities, which are the best and broadest in the European pet food market." “Pooch & Mutt’s growth since our first investment has been incredible,” said Petr Kriz, the VAFO Group board member responsible for M&A and strategy. Read more>> VAFO Group completes acquisition of Pooch & Mutt Olmix Group, a global specialist in natural solutions for agriculture, acquired Yes Sinergy, a Brazilian biotech company specializing in natural additives for animal nutrition and welfare. With the acquisition of Yes Sinergy, Olmix Group is pursuing its international development, positioning itself as a major supplier of bio-sourced solutions for agriculture. The Group now generates revenues of more than €200 million, including nearly €150 million in animal nutrition, health, and welfare. The consolidation of the two companies is based on their complementary strengths, both geographical and technological, as well as their shared ambition of combining economic performance with the transition to more sustainable farming models. The operation builds on the companies’ shared values focused on a scientific approach to knowledge and the essential role of innovation based on bio-sourced materials: seaweed for Olmix and sugar-cane yeast for Yes Sinergy. Olmix acquires Yes Sinergy specialized in natural additives
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