SUCCESS STORY FEED & ADDITIVE MAGAZINE July 2023 49 “This idea of collaborating on the common goal of protecting the Earth aligns perfectly with Alltech’s vision of Working Together for a Planet of Plenty™, which is what led Noble Foods to become a Planet of Plenty™ partner with Alltech. Through this partnership, Alltech and Noble Foods are working together to determine how to improve the performance of poultry flocks and increase the profitability of poultry production in ways that are good for the planet.” How can businesses in the agriculture industry remain profitable and efficient while also actively improving their sustainability and fostering a world of abundance for all? It’s a difficult proposition — but it can be done, as Graham Atkinson, the agriculture director at Noble Foods, illustrated during his presentation at Alltech ONE Budapest, the first stop on the Alltech ONE World Tour. Noble Foods is the largest egg producer in the U.K. and the third-largest egg producer in all of Europe, with 7.2 million layers across 400 farms, 240 of which are owned by contracted producers. The company has its own logistics fleet, milling business unit, egg-packing centers, and liquid-egg, boiledegg and hen-processing facilities. Such a successful and far-reaching agricultural business has the potential to have a major impact on the environment — either positively or negatively. As Atkinson explained in his presentation, Noble Foods is committed to making sure its impact on the world is for the better. “Our vision, our strategy,” he said, “is to better nourish people, animals and the planet.” TANGIBLE STEPS TOWARD SUSTAINABILITY Noble Foods is working hard to make its vision of a more sustainable world a reality. Some of the steps the company has taken to make both itself and the agriculture industry at large more environmentally friendly include: • Investing in renewable energy, such as solar power • Switching to low-carbon alternatives like LED lighting and more efficient boilers • Committing to achieving 100% cage-free production by 2025 • Complying with the Water Roadmap and joining the Wye Agri-Food Partnership to help prevent waterway contamination • Launching Purely, the first organic egg brand in the U.K., which has been certified carbon-neutral by the Carbon Trust Noble Foods also established its company-wide INSIGHTS FROM NOBLE FOODS' SUSTAINABLE POULTRY STRATEGY Elizabeth Trollinger Copy Editor/Writer Alltech
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