ISSUE FOCUS 22 FEED & ADDITIVE MAGAZINE July 2023 Second, magnesium plays an important role in regulating body temperature, and it is also involved in the production of energy. During periods of high heat, birds require more energy to maintain their body temperature and stay hydrated. Magnesium supplementation can support this increased energy demand. MagPhyt WS has a magnesium source that is highly bioavailable, which means it can be easily absorbed from the digestive system and used by the cells and tissues in the body. And third, phytogenics, also known as plant-based additives. They have a number of beneficial effects on poultry performance and health. One of the ways that phytogenics can support poultry during heat stress is by helping to reduce stress and promote relaxation. MagPhyt WS has this extra phytogenic component that makes it more than just any old magnesium-based stress relief: additional stress component lavender. Lavender contains a number of compounds with calming effects on the nervous system. For hundreds of years, humans have been using it as a strong and effective stress relief. Its soothing scent and its distinctive taste add up to a unique combination of fast and natural support. SEE IT, SMELL IT, TASTE IT MagPhyt WS is a novelty. A high-speed antistress agent whose effect you can not only see, but also taste and smell. And so can your animals. The product's white powder has been carefully manufactured to dissolve immediately and distribute evenly in the water. Once dissolved, the calming scent of lavender fills the air while the anti-stress ingredients do their work. The animals appreciate the fresh taste and will soon visibly calm down. There is no need for feed replacements or changes. In addition, the product does not promote the formation of a biofilm in the water. It can therefore be safely used, as long as the usual and, especially at high temperatures, necessary hygiene procedures are followed in the drinking system. This is how new MagPhyt WS can help birds maintaining their health and productivity even in challenging environments and hot temperatures. About Anne Möddel Anne Möddel is Senior Technical Sales Manager at Dr. Eckel Animal Nutrition. With a background in pig farming and a master's degree in agricultural sciences, Möddel brings extensive expertise to her role. She regularly conducts technical trainings and workshops and engages in international conferences. About Dr Bernhard Eckel Bernhard Eckel has been with the company from the very beginning. The key figure behind Dr. Eckel’s pioneering feeding solutions, he is responsible for technical sales, product development and animal welfare, and thus plays a major role in the success of the company.
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