Feed & Additive Magazine Issue 2 March 2021

NEWS 28 FEED & ADDITIVE MAGAZINE March 2021 “EuroTier / EnergyDecentral digital” makes successful debut T he debut of “EuroTier / EnergyDecentral digital” concluded and was adjudged a great success. More than 41,000 participants connected to the digital platform created by the German Agri- cultural Society (DLG) during the four days of the event (February 9 to 12). In addition to being able to access the offerings of around 1,200 participating companies, the visitors were also able to take part in 300 specialist events and to conduct targeted net- working with the industry. Some 45 percent of the participants were located outside Germany. “With ‘EuroTier / EnergyDecentral digital’, the DLG’s new platform has successfully positioned itself as a digital business network and forum for professional exchange for the national and inter- national agricultural industry. The access and en- gagement rates speak for themselves. The lively participation in events and the strong interest in the digital technical program are a reflection of the networking competence of the farmers, the in- dustry and our members. The digital format will be a complement to our physical trade fairs in the future,” concluded Dr. Reinhard Grandke, Chief Executive Officer, DLG. CURRENT FIGURES AT A GLANCE • Over 41,000 participants connected to the digi- tal platform over the four days of the event. • A total of around 255,000 engagements (in- cluding 1:1 audio/video calls, 1:1 chats, expo show room visits, user networking) and over 780,000 page impressions were recorded. • 45 percent of attendees came from outside Ger- many. In total, 128 countries were represented on the digital platform. • The investment intention of participants was ex- ceptionally high, at around 2.8 billion euros. • One reason for this is the high rate of deci- sion-makers - 76 percent - on the platform, shown by current visitor registrations. DIGITAL TECHNICAL PROGRAM WITH CONVINCING CLICK RATES Under the guiding theme of “Farming in the food chain,” the organizer, DLG, had set up a technical program with eight parallel online video channels, transmitting more than 300 interactive programs that addressed relevant future topics affecting the global livestock sector and the decentralized energy supply industry. Visitors on the platform were able to interactively participate in numerous talk shows and discussion events. In total, the professional pro- gram was visited around 83,000 times during the four days on the platform. Highlights included digital industry events such as the International Poultry Event, the Cattle & Pig DLG’s new digital platform impressed with more than 41,000 participants over four days and with 45 percent international participation from 128 countries. The visitors took part in over 300 specialist events and conducted targeted networking with the industry. All content and videos will be available on the digital platform from Feb. 18 to Apr. 15.