Feed & Additive Magazine Issue 2 March 2021

NEWS FEED & ADDITIVE MAGAZINE March 2021 13 Materials Review Institute (OMRI) determined that KemTRACE Chromium-OR is permitted for use as a mineral livestock feed ingredient in organic production and processing and is now considered OMRI Listed. Manufactured at Kemin in Des Moines, Iowa, USA; KemTRACE Chromium-OR is sourced from U.S.-based raw materials. Kemin’s Des Moines manufacturing facility has the Food Safety System Certification (FSSC) 22000, which is recognized by the Global Food Safety Initiative (GFSI) as a rig- orous food safety management system, certified by approved third-party organizations. The certifica- tion covers the manufacturing of food ingredients used for further processing and is designed to de- liver greater confidence in food, reduce health risks, lower audit costs, improve brand protection and improve supply chain management. KemTRACE Chromium-OR is available in two concentrations: 0.04% for use in complete diets and 0.4% for use in a premix prior to inclusion in com- plete diets. Purina Pro Plan LiveClear voted Product of 2021 Purina Pro Plan LiveClear was voted Product of the Year 2021. The innovative formula wins in cat care category as first-and-only food that reduces the major allergen in cat hair and dander. P ro Plan LiveClear announced its win as Prod- uct of the Year for 2021, receiving top hon- ors in the cat care category. Product of the Year is the largest consumer-voted award for product innovation, chosen by 40,000 American shoppers in a national survey conducted by Kantar, a global leader in consumer research. Praised for its inno- vation in the pet food space, Pro Plan LiveClear is a breakthrough formula for cats that reduces the major allergen in cat hair and dander. It is the cul- mination of more than a decade of Purina research dedicated to finding a safe, effective way to ad- dress a problem that impacts countless cat-owning households worldwide. “Many people think that cat hair is the problem, but it’s actually what’s on it – the major cat aller- gen called Fel d 1,” said Dr. Ebenezer Satyaraj, im- munologist with Purina and lead researcher for Pro Plan LiveClear. “Fel d 1 is produced naturally in cat saliva, and when they groom themselves, it gets on the hair and skin through the saliva, and ultimately into the environment.” The key ingredient in Pro Plan LiveClear is a specific protein sourced from eggs. When cats eat LiveClear, the protein binds to Fel d 1 and safely neutralizes it in the mouth. By reducing the active allergen in saliva, it reduces the allergen transferred to the cat’s hair and dander when grooming, ulti- mately reducing the allergen in the environment.