NEWS 72 FEED & ADDITIVE MAGAZINE May 2023 Lallemand Animal Nutrition announced the launch of a unique tool to help veterinarians and pet owners assess dogs’ well-being: PetWAG. PetWAG is a four-step guide to measure and monitor dog’s welfare based on personality and mood state. Additionally, it provides practical tips and nutritional solutions that will help support and improve the pet’s emotional well-being. Francesca Susca, Global Pet Product Manager, explains: “Our company is a pioneer in the area of the gut-brain-microbiota axis from our early work in developing the first probiotic solution by Lallemand Health Solutions to address stress and anxiety in humans. Anxiety and well-being are major issues in pets, too. We are proud to help pet owners better understand and support their dogs’ well-being. With PetWAG, our customers and partners have a quantitative method to measure behaviour and mood state, which can help when discussing pet well-being, nutrition, and gutbrain communication.” The PetWAG tool was developed in partnership with pet expert Dr. Robert Falconer-Taylor, who was the Veterinary Director and Head of Education at the Centre of Applied Pet Ethology in the UK. Read more>> Lallemand launches innovative pet well-being assessment guide PetWAG ADM, a global leader in sustainable nutrition, and Believer Meats, a leading pioneer of the cultivated meat industry, announced that they have signed a non-exclusive memorandum of understanding (MOU) to collaborate on new ways to propel the development and commercialization of cultivated meat products. “With a global population expected to reach 10 billion by 2050, ADM is working with partners across the value chain to meet food security and sustainability needs by expanding the protein ecosystem,” said Leticia Gonçalves, ADM’s president of Global Foods. “Cultivated meat represents an exciting evolution and yet another way to meet long-term food security needs — along with other traditional and novel sources of protein. Seven in 10 consumers are aware of cultivated meat, and with flexitarians representing more than half of consumers globally, there is an important opportunity to continue to expand the universe of protein choices. We’re proud to work with a true innovator like Believer to explore new ingredients and solutions to propel the development of these exciting products, and excited to continue to add valuable partners as we work across the industry to meet growing demand driven by the enduring trends of food security and sustainability.” Read more>> ADM and Believer Meats bring their expertise together for cultivated meat
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