NEWS 78 FEED & ADDITIVE MAGAZINE March 2023 BioMar expanded its feed offering with a new product category, a bioremediation solution, to ensure optimal environmental conditions for shrimp from hatchery to grow-out. “Shrimp health and welfare start with the ideal environment for the shrimp to thrive in. These conditions will aid in better survival rates and higher performance,” said Henrik Aarestrup, VP LATAM, Shrimp & Hatchery, BioMar Group at the launch of SmartCare Balance in Ecuador. SmartCare Balance brings targeted solutions for shrimp hatcheries, adding to the well-established hatchery feed range LARVIVA; and for grow-out ponds. This is a natural extension to BioMar’s SmartCare preventive health programme, where a holistic approach to health and welfare is taken. “Since we entered Ecuador in 2017, we have been building our market position, and with LARVIVA, we have achieved market leadership in the hatchery segment, helping customers reduce their hatchery cycle from 21 to 15 days. In addition, we have a strong local presence and a team of experts supporting our customers. It was clear to us that Ecuador was the ideal location to first introduce our new products before expanding to other markets”, said Henrik Aarestrup. Read more>> BioMar steps beyond feed and into bioremediation L Catterton invested in Partner Pet, the top domestic premium freeze-dried pet food company in China. According to L Catterton, the investment will help Partner Pet to cement its leading position in the fastest-growing segments of the country’s pet food market. This also marks another step forward as L Catterton continues to play out its broad pet food strategy in China. Underpinned by macrotrends such as rising disposable incomes and the increasing humanization of pets, China’s pet food market is expanding exponentially, with the premium and super premium price segments driving most of the growth. Likewise, the freeze-dried, kibble+, and wet food format segments are growing the most rapidly and are together expected to account for around half the market by 2025, up from approximately one-quarter in 2020 and less than one-sixth in 2018. According to a statement from L Catterton; capturing the surge in demand for such products, Partner Pet’s sales have risen twelvefold over the past three years as the company built on its lead in the freeze-dried segment to also gain pole position in the kibble+ segment. Its range of products in these segments are known for their palatability and balanced nutritional profiles, and have the best conversion and repurchase rates among all local players in the space. Read more>> L Catterton invests in Chinese pet food manufacturer
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