Technology, especially digital technology, is changing and transforming our personal and professional lives step by step. We've all experienced this one-on-one in communications, finance, retail, education, and many other fields for many years. Think about how technology has changed our communication and access opportunities, our habits and needs… What about the impact on our purchasing behaviour? There are many things we have transformed from physical habits to digital habits... I consider this new world, in which we are surrounded by digital technologies, as an unlimited quantitative and qualitative data bank. If you believe in science and agree with the idea that knowledge is power, you are also aware that this world provides you with "enormous opportunities." But how do these provide “enormous opportunities”? Let's try to explain this through the digital technologies that have become widespread in the animal nutrition industry. One of the most common digital tools in the industry is software developed for feed formulation. Most of the companies that produce feed have to make use of a feed formulation software today. Because in a highly volatile and competitive market, they are under serious pressure to produce the most nutritious feed for any animal species in the most economical way. The biggest determinant of feed costs is raw material. A raw material that is very affordable and available today may be very expensive or inaccessible tomorrow. In such a case, you may need to remove the raw material in question from the formula. It is quite difficult to manually determine both the more economical raw material to replace it and the necessary supplements to compensate for possible nutrient losses. However, digital technologies can allow you to do this very quickly, in a very short time, thanks to a database created in the light of scientific data and experience. Thanks to these technologies, you can measure your environmental footprint and identify how you can reduce it. Or you can revise it to increase your operating efficiency by comparing the data between the amount of feeding, its method and the amount, quality of animal food production. If you want to know more about this topic, this issue is for you. Valuable representatives of the industry from all over the world wrote down their experiences on both proper feed formulations and digital technologies for our readers. Hope this will be a useful issue that you will read with pleasure… Publisher Muhammed Akatay akatay@threeplusmedia.com Responsible Manager Özlem Buyruk Akatay ozlem@feedandadditive.com Editor-in-Chief Derya Yıldız derya@feedandadditive.com Editors Bahadır Büyükkılıç Burak Varol editor@feedandadditive.com Design Alper Kandemir design@threeplusmedia.com Web Design Caner Cem Pulat web@threeplusmedia.com Proofreading Lisa Atakul editor1@feedandadditive.com Circulation and Data Responsible Amine Şengün sm@threeplusmedia.com Ataturk St. Metropol Istanbul Ste. Block C1, No:376 Atasehir, Istanbul/TURKEY Phone: +90 850 220 5064 E-Mail: info@feedandadditive.com Web: www.feedandadditive.com Publication Type: Periodic (Monthly) EDITOR An unlimited quantitative and qualitative data bank Derya YILDIZ © Three Plus Media | All rights reserved. Reproduction, in whole or in part, is prohibited without the written permission of the publisher. *DISCLAIMER: All views and ideas expressed in articles published in the magazine reflect the point of views of the author(s), not that of the Editor-in-Chief, Editors, Editorial Board or Publisher of Feed & Additive Magazine. The Editor-in-Chief, Editors, Editorial Board and Publisher assume no responsibility or liability in such cases. The publisher does not give any warranty and representation to the accuracy or completeness of the contents and data published in the magazine. All responsibility of the contents, articles and information published in the magazine belongs to the authors. The publisher and the authors cannot be held responsible for any damages resulting from the use of the whole or part of the content of the magazine. feedandadditive Dear Readers,
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