ISSUE FOCUS 42 FEED & ADDITIVE MAGAZINE February 2023 ADDRESSING EFFICIENCY: Late-finisher solution in the US shows value globally Two global cooperatives in the agricultural industry have worked together for over 5 years in the fields of research, product development, and business development. These cooperative giants are the Netherland-based Royal Agrifirm Group and the United States-based Land O’Lakes. Together they have several joint projects running and are creating one of today’s most remarkable successes in the field of functional feed ingredients and additives. After so many years of united work, we reflect on the impact this venture has had on the animal protein industry. A RECIPE FOR SUCCESS Success between two international businesses is never a single solution, it is the blend of several important factors that highlight similarities and complementary areas between both companies: - Similar organization structures: Both companies are farmer-owned cooperatives that also have dedicated teams working on additives. For Land O’Lakes (LoL), the additive division of PMI, and for Agrifirm, the functional feed ingredient branch Agrimprove. Agrimprove and PMI represent two of the most successful farmer-owned additive producers in the world. - Complementary portfolio: When analyzing the positioning of both product portfolios, one will notice several aligning technologies. The most successful products of PMI fit the Agrimprove portfolio and vice-versa. - Matching in commercial activities: PMI is mainly active in North America while Agrimprove has a strong reach in Latin America, Europe-Middle East, and Asia. By joining forces, previously successful local products now have a global reach to create a win-win-win for PMI, Agrimprove, and the global agricultural industry. - Innovation-driven attitude: Both companies have a strong focus on innovation. The clear communication and trust between both companies’ R&D teams have led to joint-developed technologies like FeedLock® (Vitacy®), which is successfully helping the swine industry in the global feed biosecurity battle against enveloped viruses like ASF, PED, and PRRS. GLOBALIZING THE US-MARKET LEADER IN LATE FINISHER PERFORMANCE PMI launched Ambitine® in 2016, a product positioned to improve efficiency during the late finisher Kobe Lannoo Global Category Manager Agrimprove
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