ISSUE FOCUS FEED & ADDITIVE MAGAZINE December 2022 35 AstaReal AB (Sweden) offers its well-studied natural astaxanthin products for animal nutrition in different formats including NOVASTA® biomass and NOVASTA® EB15. These astaxanthin-rich natural microalgal products are intended for mixing into animal feed/food to provide additional health and well-being support. NOVASTA® biomass is the crushed and spraydried aplanospores of the green microalga Haematococcus pluvialis, and comes with different astaxanthin concentrations, from 4.5% to >5% w/w, to meet consumers’ varied needs. AstaReal’s newly released product NOVASTA® EB15, is encapsulated algal meal (32%) in fully hydrogenated rapeseed oil (66%) with at least 1.5% natural astaxanthin. This new solution boosts the astaxanthin resilience against food processing effects and provides further opportunities and processing flexibility for incorporation of natural astaxanthin into rather “open” formulations (such as pellets, meal mixes and soft chew treats) that are exposed to air at ambient temperature with less concern about the product stability and quality. NOVASTA® EB15 contains 83% fat, while NOVASTA® biomass contains 42% fat. These products are soluble in fat, and the choice of astaxanthin source is dependent on the final product. AstaReal NOVASTA® are suitable for use in feed/ food products for pets, livestock, competitive animals like racehorses, and in aquaculture. ALIGN YOUR BRAND WITH QUALITY & SUSTAINABILITY TRENDS IN PET FOOD MARKET Pet parents’ ongoing pursuit of health-promoting and highly efficacious food products with high quality ingredients is now focusing on new aspects of novelty, sustainability and vegan-friendly. Be up for the commitment to a better pet care. Let’s, together with our companion animals, live a life in balance with nature and environment! References 1. European Pet Food Industry Federation (FEDIAF) Annual Report 2022- Facts & Figures 2021. Available from: https://europeanpetfood.org/_/news/ new-fediaf-facts-figures-highlights-the-growth-of-european-pet-ownership/ 2. Pet Food Production and Ingredient Analysis [Internet]. 2020 Mar. Available from: https://www.petfoodinstitute.org/wp-content/uploads/20200310-PetFood-Report-FINAL.pdf 3. Achieving the Sustainable Development Goals - The Value of Healthier Animals [Internet]. HealthforAnimals (global animal health association); Available from: https://www.healthforanimals.org/importance-of-animals/sustainability/ 4. Nishida Y, Nawaz A, Hecht K, Tobe K. Astaxanthin as a Novel Mitochondrial Regulator: A New Aspect of Carotenoids, beyond Antioxidants. Nutrients. 2021 Dec 27;14(1):107. 5. Shakersain, Behnaz. The promising future of animal nutrition in hands of microalgae! Feed & Additive [Internet]. 2022 May 10; Available from: https://www.feedandadditive.com/the-promising-future-of-animal-nutrition-in-hands-of-microalgae/ 6. Augustin MA, Sanguansri L. Challenges and Solutions to Incorporation of Nutraceuticals in Foods. Annu Rev Food Sci Technol. 2015 Apr 10;6(1):463–77. 7. Chew BP, Mathison BD, Hayek MG, Massimino S, Reinhart GA, Park JS. Dietary astaxanthin enhances immune response in dogs. Vet Immunol Immunopathol. 2011 Apr 15;140(3–4):199–206. 8. Park JS, Mathison BD, Hayek MG, Massimino S, Reinhart GA, Chew BP. Astaxanthin stimulates cell-mediated and humoral immune responses in cats. Vet Immunol Immunopathol. 2011 Dec 15;144(3– 4):455–61. 9. Zanghi BM, Middleton RP, Reynolds AJ. Effects of postexercise feeding of a supplemental carbohydrate and protein bar with or without astaxanthin from Haematococcus pluvialis to exercise-conditioned dogs. Am J Vet Res. 2015 Apr;76(4):338–50. 10. Destefanis S, Giretto D, Muscolo MC, Di Cerbo A, Guidetti G, Canello S, et al. Clinical evaluation of a nutraceutical diet as an adjuvant to pharmacological treatment in dogs affected by Keratoconjunctivitis sicca. BMC Vet Res. 2016 Sep 22;12(1):214.
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