ISSUE FOCUS 26 FEED & ADDITIVE MAGAZINE December 2022 vae as an alternative protein for pets,” explained Martínez. “This research is an important step forward as it will allow the pet food industry to offer science-backed ingredients with demonstrated nutritional benefits while meeting the expectations of today’s discerning pet parents.” There’s more evidence in recent years that consumers are warming up to the idea of insect protein being used in pet and animal food. This is welcome news as the opportunities it offers for earth-friendly production practices and balanced nutrition are plentiful. “At a time when conservation of our natural resources and the preservation of our environment are becoming an absolute necessity, we are convinced that the insect industry is a solution for our planet’s food production needs,” said Clément Ray, CEO of Innovafeed. “Our partnership with ADM underscores the role of Innovafeed’s cutting-edge technology and the insect industry’s ability to transform the food system into a more sustainable one.” SCALING UP ALTERNATIVE PROTEIN PRODUCTION AND DISTRIBUTION With more pets in the home than ever before and their elevated status as full-fledged members of the family, the need to provide pet food products that correspond to their owners’ lifestyles is increasing. The rise of flexitarianism is closely related to this trend, and well-balanced nutrition that’s good for pets and good for the planet is in demand. Pet parents are paying closer attention to labels, and they’re looking for alternative protein sources that tax the planet less than traditional protein. ADM’s support of startups like Innovafeed and Bond Pet Foods is bolstering pet-friendly and planet-friendly innovations in pet nutrition while unlocking the potential for wide distribution of alternative proteins. ADM will be one of the first pet food ingredient suppliers to support nature-identical meat proteins made from precision fermentation and black soldier fly protein and oil at scale nationwide. About Jorge A. Martínez Carrillo Jorge A. Martínez Carrillo is the President of ADM’s global pet nutrition business. Previously he was President of ADM’s animal nutrition business for Latin America. He joined ADM in 2013 under MaltaCleyton, serving as Vice President for the livestock, specialties and aquaculture division, where he strengthened the portfolio of products and services, expanding the network to more than 1,255 distributors in Mexico. Jorge began his professional career at Unilever, where he held various positions in the areas of Research and Development, Engineering, Production, Manufacturing and Supply Chain in the Personal Care, Home Care and Food divisions. He had international assignments in various locations such as Director of Supply Chain in the United States, Director of Manufacturing and Demand Planning in Brazil, Director of Manufacturing in England, and Director of Manufacturing in Mexico. Later he collaborated in L'Oreal as Director of Operations. Jorge is Industrial and Systems Engineer from the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM); he has a master’s degree in Business Administration with a specialty in Finance from the same Institute (MBA-ITESM). Jorge holds a Strategic Management Certification from Harvard Business School (HBS) and an Executive Program in Top Management, from the Instituto Panamericano de Alta Dirección de Empresa (IPADE Business School). He is fluent in Spanish, English, French and Portuguese.
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