NEWS FEED & ADDITIVE MAGAZINE November 2022 15 Bioiberica strengthens its presence in Japan animal nutrition market Bioiberica, a global Life Science company committed to improving the health and well-being of people, animals and plants, has partnered with Aska Animal Health Co. and Shintoa Corporation to distribute its Nucleoforce™ ranges, and eventually its Palbio™ portfolio, in Japan. As leading local suppliers of feed ingredients for animal nutrition, both companies will support Bioiberica in reaching and engaging new customers across Japan to deliver cutting-edge developments in the animal health space. The deal with the two local partners enables Bioiberica to compete in a complex and demanding market, while also extending its presence in the Asia Pacific region. Aska Animal Health Co. – Bioiberica’s official distributor in Japan – will initially import the company’s Nucleoforce Aqua™ and Nucleoforce Livestock™ ingredients, which offer a balanced concentrate of free nucleotides and active precursors obtained from yeast. As part of the agreement, Aska will help to manage important regulatory procedures and local R&D trials. Meanwhile, the Shintoa Corporation will oversee the promotion and sale of the ingredients. Longer-term, the trio has plans to bring Bioiberica’s hydrolysed protein range, Palbio™, to the Japanese market too – it is currently pending registration before distribution begins. BrightPet acquires Bravo Pet Foods BrightPet Nutrition Group, a leading marketer and manufacturer of premium and super-premium pet foods, treats and care products, has announced that it has completed the strategic acquisition of Bravo Pet Foods, a pioneer in frozen raw and freeze-dried pet diets. The transaction by BrightPet, a portfolio company of A&M Capital Partners (AMCP), a middle-market private equity investment fund, is the second in two years, reflecting the company’s commitment to a M&A strategy that bolsters its branded portfolio while extending capabilities in high growth market segments. “The Bravo brand is widely known and has been respected for more than 20 years. We believe Bravo’s commitment to innovation, premium ingredients and the highest standard of manufacturing aligns well with BrightPet,” said Dave Kowal, CEO of BrightPet. “This acquisition supports our vision to be the most valued pet platform in the industry. By expanding our branded portfolio and strengthening our production capabilities, we expect to continue the growth trajectory BrightPet has established over the past few years.” Melinda Miller, former CEO of Bravo, will join BrightPet as the Vice President of Bravo Brands. Melinda is a leading expert in nutrition, formulation and innovation, and she will help lead the integration of capabilities through the BrightPet portfolio. “We could not be more excited for Bravo to join the BrightPet family of brands,” said Miller.
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