NEWS FEED & ADDITIVE MAGAZINE October 2022 87 Aker BioMarine continues to make headway in Indonesia, a key strategic market for the company. Aquaculture expert and DVM, Bawanta Widya Suta, joined Aker BioMarine as Aquaculture Sales Manager in the Animal Health and Nutrition department. Wanta will lead Aker BioMarine’s growth journey in the Indonesia. Indonesia is a high potential aquaculture market, with strong demand both domestically and internationally. Currently, it is estimated to be among the top four countries in terms of shrimp production in the world. As the world’s leading krill producer, Aker BioMarine is actively building its presence in Indonesia. In late-2021, the company announced a strategic partnership with Seven Stones Indonesia to support its market entry. Aker BioMarine has been sustainably harvesting krill in Antarctica for more than a decade. The Aker BioMarine team depends on extensive research to understand the full potential of this tiny crustacean, and to ensure the well-being of the krill biomass. The company brings this sustainable approach to Indonesia, with the aim to spread the health benefits of krill across the country’s aquaculture industry. Wanta comes to Aker BioMarine from the FAO, where he focused on farmer training and biosecurity. In addition, he has previously served in leadership and managerial roles in PT. MJPF Farma Indonesia, Biowistechnologies, Inc., and Cargill Aqua Nutrition. He holds a PhD in Veterinary Medicine from Bogor Agriculture University in Indonesia. Aker BioMarine aims growth in Indonesia, strengthens local team Bawanta Widya Suta Wayne-Sanderson Farms has unveiled a new brand identity and logo following the recent merger of the two industry leaders. The company’s new identifying mark was designed to resonate the shared values and business objectives of what is now the third-largest poultry producer in the nation. “It’s an exciting time for our company, our employees and our customers,” said Clint Rivers, Wayne-Sanderson Farms President and CEO. “Bringing two of the best companies in the business together positions us for more sustainable operations, more competitive opportunities and longterm growth for our employees and our business. Our new brand reflects that ambition.” The new mark is a strong departure from the legacy logos of both former companies, creatively constructed to reflect their evolution into a unified, cohesive operation with mutual principles and ideals. Retaining the equity both companies have built over decades of reputation-building operation was central to the development of the new company brand. Prior to the merger, both companies held strong market share in distinct categories. Wayne Farms focused on restaurant and foodservice segments while Sanderson Farms enjoyed a strong retail presence. With the integration, Wayne-Sanderson Farms is now positioned to give customers and consumers alike a wide range of product choices by taking advantage of the respective strengths and assets of both companies. Wayne-Sanderson Farms unveils new brand identity and logo
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