MARKET REPORT 78 FEED & ADDITIVE MAGAZINE October 2022 from eggs and meat is contributing towards their demand. Probiotics are used as an additive in the poultry feed, which keeps the poultry farm animals disease-free and boosts their immunity to produce more eggs and meat. For instance, in 2020, according to the Food and Agricultural Organization of the United Nations (FAO), the global production of poultry meat increased from 9 to 133 million tons, and egg production increased from 15 to 93 million tons between 1961 and 2020. Poultry meat accounted for 40% of the total meat produced worldwide in 2020. Egg production has increased by 150% in the last three decades. Thus, increased demand for eggs and poultry meat is expected to boost the demand for probiotics in animal feed during the forecast period (2022-2026). MARKET STATUS ON REGIONAL BASIS Asia-Pacific is reported to be the largest market for feed probiotics in 2021. According to the SkyQuest’s report, the Asia Pacific is expected to remain the leading consumer of feed probiotics in the coming years. The heavy reliance on animal-based food products in dietary patterns in developing countries including the Asia Pacific, the Middle East, and Africa is a major driving force. Further two regions that are likely to dominate the probiotics market for animal feed are North America and Europe. These make up the lion's share of the probiotics used in animal feed. According to Reserved Meticulous Market Research's report, Asia-Pacific's large market share is attributed to factors such as increased consumer awareness about various diseases, the large production of poultry and cattle meat in countries such as China and India, and the rising number of innovations in probiotic formulations. In addition, the growing demand for safe and nutritional animal feed and the stringent regulations on the use of antibiotics in feed supplements are expected to offer lucrative opportunities for key players operating in this market. GLOBAL MAJOR PLAYERS The prominent players operating in the feed probiotics market are constantly adopting various growth strategies in order to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, and intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. The key market players are also constantly focused on R&D in order to supply industries with the most efficient and cost-effective solutions. According to the SkyQuest’s report, with a strong presence of internationally renowned companies
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