SPECIAL STORY 66 FEED & ADDITIVE MAGAZINE October 2022 How are animal welfare trends affecting the animal nutrition industry? What opportunities or challenges does this trend present for the future? Modern animal production is intensive and often presents challenges that stress farm animals. A heightened focus on animal health and well-being provides new opportunities for the animal nutrition industry to develop innovative solutions that can maximize animal performance. Our objective is to maintain the supply of safe, nutritionally optimized, cost competitive and environmentally friendly feed solutions for global livestock farms. Rigorous research and development initiatives in our sector have already led to new nutrition solutions that enhance animal performance with fewer inputs. For instance, organic trace minerals like ADM’s B-TRAXIM range have shown to improve digestibility and nutrient absorption compared to traditionally supplemented inorganic sources. Additionally, gut microbiome-supporting solutions are increasingly being explored as a way to support overall well-being. Our CitriStim™* specialty feed additive leverages the unique properties of Pichia guilliermondii inactivated whole-cell yeast to support gut microflora populations in poultry3, swine and ruminants, while AquaTrax provides a solution for aquaculture production. As a global leader in animal nutrition, we help farmers, producers, integrators and feed millers improve animal resilience for holistic health and well-being of their productions. *Fresh Up®, Thermal Care™ and CitriStim™ are trademarks registered by ADM or its affiliates. 1Nielsen IQ, What’s in our food and on our minds, August 2016 2Nielsen IQ, Quality and efficacy may beat out price sensitivities amid coronavirus concerns, March 2020 3Shanmugasundaram; et al. (2014) Poultry Science, 93, 2763–2771. Disclaimers Not all products are available in all regions. This information is intended for informational purposes only and does not imply any warranty related to or express recommendations for the cure, mitigation, treatment, or prevention of disease. Consult with a veterinarian for the care of all animals during health challenges. About Pierre-Joseph Paoli Pierre-Joseph Paoli is the President of Additives, Ingredients & Amino Acids at ADM. With over 20 years of deep knowledge in the energy and animal nutrition sectors, Paoli manages the operational performance of ADM’s global animal nutrition business. He’s also a key contributor to ADM’s sustainability goals and is passionate about launching new feed solutions that optimize animal efficiency while minimizing environmental impact. Paoli holds a MSc of Mathematics from Ecole Centrale Paris and Oxford University as well as an MBA from INSEAD.
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