SPECIAL STORY 64 FEED & ADDITIVE MAGAZINE October 2022 We have been faced with a concept that has been spoken more frequently in recent years: “Animal welfare” … Consumers are now concerned with more than what they eat. They wonder about the origin of the food they consume and its production conditions. If it is an animal food, they care about the treatment shown to the animal while this food is being produced. This awareness and care are critical enough to direct consumption behavior and preferences. This is an invaluable approach to all living things with whom we share the planet and who contribute to meeting our food needs. It would not be an exaggeration to say that this approach, which is a sign of respect for nature and all living things, will have an important role in shaping our future. So, what does this mean for the animal nutrition industry? While the livestock industry is already under the pressure of different factors such as the expectation for more production, healthy and quality production, less environmental impact, sustainability and low costs, is “animal welfare” an additional pressure factor? Pierre-Joseph Paoli, Head of Feed Additives and Ingredients, ADM Animal Nutrition, explains in a very descriptive manner that this is not an element of pressure, on the contrary, it is an approach that supports other positive expectations. Paoli explains the importance of animal welfare expectations for the nutrition industry and their impacts on the industry for the readers of our magazine. IMPACT OF INCREASED ANIMAL WELFARE TRENDS ON THE ANIMAL NUTRITION INDUSTRY Pierre-Joseph Paoli, President of Feed Additives & Ingredients, ADM Animal Nutrition “Modern animal production is intensive and often presents challenges that stress farm animals. A heightened focus on animal health and well-being provides new opportunities for the animal nutrition industry to develop innovative solutions that can maximize animal performance. Our objective is to maintain the supply of safe, nutritionally optimized, cost competitive and environmentally friendly feed solutions for global livestock farms.”
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