NEWS FEED & ADDITIVE MAGAZINE February 2021 13 ingredient manufacturer’s business unit in China to begin cooperating with third-party e-commerce platforms. “Launching our e-commerce business in China has come with much excitement, as well as some challenges – some of which are quite unique to our local market. We look forward to working with our partners on a platform that brings success to China’s pig farmers, as well as Kemin,” said Dr. Zhilin Gan, President, Kemin Animal Nutrition and Health – China. Kemin’s new e-store will sell its flagship products used widely at hog farms in China, including: • Detoxins®, an excellent mycotoxin absorbent that helps improve sow fertility • CLOSTAT® 360 Extra, the industry-leading probiotic product targeted at reducing intestinal health problems • Orsential™ 360, which includes natural plant extracts from oregano to improve animal growth and performance “This new initiative to bring e-commerce to pig farmers in China will create more customer touch points in the country and allow Kemin to better serve existing and potential customers who want high-quality products and trusted services,” said Dr. Chris Nelson, President and CEO, Kemin Industries. “We are eager to expand our reach in the market and provide our scientific expertise, superior technology and unmatched ingredients and solutions to a growing industry.” Silke Birlenbach appointed Trouw Nutrition’s Global Innovation Director Dr. Silke Birlenbach became the Director of Global Innovation and joined Trouw Nutrition Leadership Team, said a statement from the company. Dr. Silke Birlenbach became the Director of Global Innovation as of January 4th, 2021. She succeeded in this role to Saskia Korink, Trouw Nutrition CEO and joined Trouw Nutrition Leadership Team, based in Amersfoort, the Netherlands. Dr. Birlenbach holds degrees in cell biology and veterinary physiology from Harvard University and Kansas State University, respectively, and a doctorate in veterinary medicine from Justus-Liebig University. She brings with her a wealth of experience from the Animal Health and Pharma industries as well as consulting with McKinsey&Co. Having worked internationally, Dr. Birlenbach has built a track record in transforming & growing businesses and driving strategic marketing & innovation. “I am honored to join the Nutreco family and to contribute to our purpose of ‘Feeding the Future!’ Offering solutions to our customers that are highly innovative and protect our planet is an inspiring mission that I fully embrace,” said Dr. Silke Birlenbach. Dr. Silke Birlenbach Director of Global Innovation Trouw Nutrition
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