NEWS FEED & ADDITIVE MAGAZINE August 2022 83 Novus to release new book for breeder management and nutrition Novus International will release “Breeder Management and Nutrition: Moving the industry forward”, a new book which showcases insights and experience of poultry industry experts around the world, on August 8 during World Poultry Congress 2022 in Paris. “This book is perhaps needed now more than ever as we see the escalating increase in meat protein production and consumption worldwide.” This statement, written in the preface of a new publication on breeder production that Novus International, Inc. will release in August, highlights an industry reality – demand for safe, quality, nutritious meat protein is growing but producers face challenges. Titled, Breeder Management and Nutrition: Moving the industry forward, the book’s 14 chapters were carefully curated to serve as a reference for current broiler breeder production best practices and considerations as well as to be a catalyst for new ideas in management, nutrition, and industry sustainability. Novus will host the official book launch on August 8 during World Poultry Congress (WPC) 2022 in Paris. The 26th annual Congress includes a five-day scientific program covering sustainability, health, nutrition, genetics, meat quality, broiler management, and other topics on species ranging from chicken, turkey, and duck to geese, quail, pigeons, and more. The event is expected to attract more than 3,000 participants from 100 countries. Novus is a gold sponsor of WPC 2022. Launch activities during WPC are scheduled to include a seminar on excerpts from the book and an author meet & greet. Those interested in participating should visit the Novus booth at WPC (FO2) for details and to download a free digital version of the book. Hardcover versions will be available at regional launch events that Novus will host throughout the remainder of this year. Deep Branch has announced that John Hays has been appointed as its new Vice President of Commercial and Sales. John’s primary responsibilities will be to further develop distribution and outlet for the company’s flagship product Proton™ and explore alternative applications and potential products using (R)evolve™, its proprietary gas fermentation platform. He will also play an active role in Deep Branch’s management team and act as a key spokesperson for the company, particularly on application and market development topics for Proton. John brings over 10 years of experience in finance and business development within the food and agriculture industries to Deep Branch. With a strong track record of devising and executing strategies for bringing ingredients to market, John is the ideal person to shape Deep Branch’s commercialisation strategy for Proton. Deep Branch appoints John Hays as VP of Commercial and Sales John Hays
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