NEWS FEED & ADDITIVE MAGAZINE August 2022 79 Axcel partners with Voff Premium Pet Food Axcel is partnering with Voff Premium Pet Food, the leading consolidator in the European premium natural pet food segment, offering raw pet food, treats, chews and supplements through multiple channels, both online and offline. Voff was established in 2014 with the goal of becoming the leading platform in the European premium natural pet food market. Since then, a number of successful premium natural pet food brands have joined Voff to form a leading European group with a strong presence in Germany, the UK and the Nordics. Voff has 300+ employees and generates approximately SEK 1.0 billion (around US$ 100 million) in revenue, with a strong track record of delivering double-digit organic growth as well as acquiring leading brands. Voff was acquired from the Swedish growth investor Systematic Growth. Senior management and key employees will continue as significant minority shareholders in Voff alongside Axcel. The transaction is subject to customary regulatory approvals and is expected to complete in Q3 2022. Voff is Axcel VI’s 13th investment. The premium natural pet food market is forecast to continue to deliver attractive underlying growth going forward, particularly underpinned by pets increasingly being viewed as a core member of the family and a growing propensity for pet owners to spend more on premium, high-quality products. Amlan International, one of the global leaders in mineral-based feed additives that support poultry and livestock gut health, announced the appointment of Dr. Aldo Rossi to Director of Sales and Technical Service for North America and the promotion of Heath Wessels to VP of Sales for the Americas. Both Aldo and Heath are well-known to the poultry industry and have an impressive 50-plus years of industry experience between them. Aldo’s most recent position was as the vice president of R&D with a well-known pedigree broiler breeding company. In this role, he led a global team of geneticists, biotech scientists, data analysts, engineers and product testing specialists establishing strategies to support innovative research, technology and product development. Aldo is a graduate of the University of California– Davis, with Bachelor of Science, and Doctor of Veterinary Medicine degrees. Aldo will continue to leverage his leadership and technical service skills in his role at Amlan by executing Amlan’s global sales strategy, leading market activities and identifying solutions that support the needs of Amlan’s customers. Amlan recently launched a product range specifically tailored to the North American market that maintain poultry and livestock intestinal health and adds value for producers. Aldo and the North American team will continue to partner with customers to improve the bottom line of their operations using Amlan’s range of natural, mineral-based feed additives. Dr. Aldo Rossi joins a growing Amlan International team Dr. Aldo Rossi
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