INTERVIEW 42 FEED & ADDITIVE MAGAZINE August 2022 Imerys Group, which is among the world leaders in mineral-based solutions, serves more than 15,000 customers in different industries in more than 140 countries. Animal care is one of the industries for which the company provides various solutions with minerals such as bentonite, moler, diatomite, kaolin, talc and zeolite that it sources from European mines. “Our minerals play a key role in a wide range of animal care applications, from technological feed additives in premixes to anti-caking agents, mycotoxin binders and bedding conditioners. With our minerals, we are promoting healthy living conditions for farm animals,” says Eleni Ipsilanti, Marketing Manager for Animal Feed, EMEA, from whom we have learned about mineral solutions of Imerys. “Improving animal well-being is one of our priorities. Healthy animals live longer, produce better yields and have a higher quality of life. Therefore we have as priority to develop natural and cost effective solutions as alternatives to synthetic substances and chemicals that potentially may jeopardize animals’ health,” she adds. Ms. Ipsilanti tells more about Imerys and its solutions for the animal care industry for the readers of our magazine. Dear Eleni, first of all, can you give some information about Imerys Group? What can you tell us about the story, solutions, competences and working fields of Imerys Group? Imerys is the world leader in mineral-based specialty solutions for industry. With more than two centuries of expertise, we deliver high value-added, functional solutions to diversified set of industrial sectors, from processing industries to consumer goods: from construction to personal care, but also for batteries & fuel cells, food and beverage, paints and coatings, paper, ceramics etc. The Group draws on its knowledge of applications, technological expertise and its material sci- “WITH OUR MINERALS, WE ARE PROMOTING HEALTHY LIVING CONDITIONS FOR FARM ANIMALS” Eleni Ipsilanti, Imerys Marketing Manager for Animal Feed EMEA “Imerys’ minerals provide animal feed producers a tool box of functionalities helping them either in the production -anticaking, carriers and binders or as animal health improvers. Our solutions are 100% natural and chemically inert, therefore not harmful for the animals and for animal derived products, provided compliance with relevant regulations. It is also important to note that authorized minerals can be used in organic farming according to respective European regulations.” Eleni Ipsilanti Imerys Marketing Manager for Animal Feed EMEA
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