NEWS 78 FEED & ADDITIVE MAGAZINE July 2022 Canadian ag-tech start-up BinSentry has launched Feed Ordering Hub during World Pork Expo. The cloud-based hub is designed to increase feed ordering and scheduling automation in feed mills. BinSentry launches feed ordering hub BinSentry, an Ontario-based Canadian agriculture technology start-up, announced the launch of Feed Ordering Hub to increase feed ordering and scheduling automation both at the mill and the farm levels. Just six months after the startup’s launch of Horizon and Sensus, BinSentry launched Feed Ordering Hub, a cloud-based hub designed to increase feed ordering and scheduling automation enabling feed mills to make data-driven decisions and allocate resources better. What started as a simple feed ordering automation software a few months ago has now evolved into a complete hub where feed mills can connect with both their customers and nutritionists to not only increase operational efficiency but to help their partners to maximize production and operate more profitably. The algorithms and technology behind the hub transform on-farm feed inventory data greater than ever before, enabling users to get the insights they need to make informed decisions and reduce costs such as feed waste, outages, or mortality losses. New features, like the ability to create feed budgets, help both nutritionists and producers increase performance and animal welfare by ensuring that the right feed type is delivered to the right bin at the right time. The hub is now an integral part of BinSentry’s Horizon platform, adding powerful tools and new features that make the Horizon experience better than ever. Zoetis to acquire petcare genetics company Basepaws Zoetis Inc. announced an agreement to acquire Basepaws, a privately held petcare genetics company, which provides pet owners with genetic tests, analytics and early health risk assessments that can help manage the health, wellness and quality of care for their pets. The acquisition will advance Zoetis’ portfolio in the precision animal health space and will inform and shape its future pipeline of petcare innovations. Financial terms of the agreement are not being disclosed. As a pioneer in petcare genetics, Basepaws offers easy to use, genetic screening tools for the early detection of disease risk in pets, as well as individualized breed and health reports that can identify traits, biomarkers and potential hereditary conditions for pets. Basepaws helps pet owners and veterinarians understand an individual pet’s risk for disease and can lead to more meaningful engagements and increased likelihood of early detection and treatment of disease. Founded in 2017, Basepaws developed and markets a comprehensive DNA test for cats and the world’s first at-home oral health test for cats, with plans to expand into the dog market. Today, Basepaws’ genetic testing services are primarily marketed directly to pet owners in the U.S., and include its popular Breed + Health Cat DNA Test. Using its world-class feline genomic database, this test can estimate a cat’s genetic similarity to more than 21 breed types and 4 breed regions, and it provides results for over 115 known feline genetic markers — 65 markers for genetic health conditions and 50 markers for traits. Basepaws also has one of the world’s largest feline genomic and oral microbiome databases, which is a rich resource to validate traits and health conditions for today’s cats, while also informing future research and development efforts and targets.
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