ISSUE FOCUS 30 FEED & ADDITIVE MAGAZINE July 2022 X the cost of inorganic supplementation. While this number may seem high, a measurable improvement in animal well-being and or productivity based on their use can quickly end up providing a positive return on investment. IntelliBond® trace minerals IntelliBond® trace minerals were developed and introduced in the late 1990s utilizing a novel trace mineral technology. Each IntelliBond® trace mineral (zinc, copper, and manganese) exists as a completely stable metal crystal above a pH of 4.0. This provides rock-solid stability in the feed and upper GI tract, basically eliminating the antagonistic reaction concern highlighted above. Only when the hydroxy metal crystals reach the low pH environment (< 4.0) of the stomach, gizzard, or abomasum, do the metal crystals begin to slowly disassociate their metal ions, which are then released to the small intestine for efficient absorption across the intestinal wall (Figure 2). IMPROVING ANIMAL PRODUCTIVITY AND WELL-BEING Over 200 independent research trials show the ability of each metal hydroxy source to improve animal productivity and well-being while eliminating all negative side effects. One such side effect in ruminants is the antimicrobial effects of zinc and copper originating from zinc and copper sulphate on the microbiome of the rumen. Multiple research studies have proven that normal feeding levels of zinc and copper sulphate in dairy and beef rations can reduce NDFd by approximately 2 points! Published research has put the value of this loss at up to 0.5 kg of fat corrected milk per cow per day during early lactation. Completely replacing sulphate trace minerals with IntelliBond® trace minerals can eliminate this costly side effect, thereby optimizing rumen function, and profitability. TAKING RETURN ON INVESTMENT INTO ACCOUNT IntelliBond® trace minerals can be offered at a price point that allows for the complete replacement of reactive, inorganic trace mineral sources in the diet. When compared on average with multiple, research proven organic trace minerals sources, hydroxy trace minerals would represent a 50- 60% savings while delivering an equivalent, or greater level of animal efficacy. Before finalizing the selection of an essential source of trace mineral supplementation keep in mind the criteria highlighted above as a guideline to maximize the total return on your trace mineral investment. It’s an important choice for the benefit of the animal under your care and the environment in which we live. About Narendra Venkatareddy Back in 2008, Narendra Venkatareddy received his Bachelor degree from Karnataka Veterinary, Animal and Fisheries Sciences University, India focusing on Livestock and Canine species. In 2011, he completed Post Graduate Diploma in Management from Birla Institute of Management in India. From 2011 to 2017, Narendra was holding many roles in different multinational companies in the animal health and nutrition industry focusing mainly on poultry nutrition and nutrition. He worked in various functions of marketing, technical and sales support, feed additives, and technology deployment in South Asian markets. Since 2018, Narendra is part of the Global Selko Feed Additives Team in Trouw Nutrition and responsible for supporting nutritional solutions programs in all livestock species with focus on trace mineral solutions across the globe. Figure 2: Relative bioavailability of IntelliBond® trace minerals vs organic and inorganic sources** **Rochell et al., 2013, Univ. of IL
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