NEWS FEED & ADDITIVE MAGAZINE July 2022 17 Five years after launching pHix-up, TIMAB Magnesium continues innovating and supplies its clients with an app; helping to calculate the required dosage of pHix-up in relation to the current buffer solutions and to the acidogenic risk of the ration. Subclinical acidosis is a complex challenge for farmers, concerning at least 20% of dairy cows nowadays. But also finishing cattle face many diet changes with high levels of concentrates. Being able to better adapt pHixup dosage to the acidogenic risk of the ration is an added value for rumen management and to specific challenging periods like heat stress, silo changes and early grazing. pHix-up App allows: 1. MEASURE the neutralising capacity of the current buffer solution 2. EVALUATE the acidogenic risk of the ration 3. ADVISE and adapt pHix-up dosage for better performances! pHix-up app has been developed in collaboration with Adventiel and is a free application for smartphones and tablets. The app is available on product’s website and is coming soon on Google Play and Apple Store. pHix-up app, a new tool for rumen acidity management France-based TIMAB Magnesium has launched pHix-up app, a new digital tool for rumen acidity management.
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