NEWS FEED & ADDITIVE MAGAZINE July 2022 11 their value chain partners. We designed Sustell™ to simplify the complexity of measuring, validating and improving the environmental sustainability of animal protein transparently and scientifically, farm by farm, system by system. We put strong emphasis on a robust and great user experience that enables our customers to gain powerful insights into their business and make considered, targeted contributions to improving the sustainability of their animal protein production. Through SustellTM we make the invisible visible and unlock the value of sustainability.” Regin Jacobsen, CEO Bakkafrost, commented: “The collaboration with DSM underpins the commitment of both companies to significantly accelerate and future-proof sustainable salmon. With Sustell™ we will have access to science-based calculation and analysis of 19 different environmental categories for our operations. This will allow Bakkafrost to calculate, using real data from our feed production and farming sites, to model and then adopt interventions to reduce the environmental footprint of salmon farming.” Hans Blonk, CEO Blonk Consultants & Blonk Sustainability Tools: “Fish plays an essential role in a sustainable diet. More and more fish is derived from aquaculture. Therefore, we are very excited with the launch of Sustell™ for salmon and support producers in continuously improving the environmental performance of aquaculture systems worldwide.”
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