SPECIAL STORY FEED & ADDITIVE MAGAZINE May 2022 57 In addition to the possibility of optimising formulas, either individually or in the context of a multi-formulation, WebAllix also allows simulations of raw material purchases and calculations of raw material consumption. The online formulation tool is synchronised with the formulation tool set up in the office enabling the additive supplier to update the nutritional values of raw materials and formulation constraints. WebAllix allows a really collaborative work, as data can be shared between several end users. Technology must be at the service of users. The user friendliness of WebAllix puts it within reach of any end user: no installation on a computer is required as WebAllix is accessible through any Internet browser. WebAllix also allows to organize a hierarchy of users. An additive supplier can provide an access to internal technical team and its feed manufacturer customers with a formulation platform. As a consequence, the sales representatives of the additive company can use the platform as well as the feed producers which can formulate themselves for their own customers. The formulated feeds can then be directly accessible to the manufacturers for production. This collaborative work avoids the often tedious and risky step of exchanging by email formula files. At the prospecting phase, it can be interesting for the additive supplier to have an easy-to-use formulation tool easy to handle and control. In case of success of the prospection, provided this tool can be a competitive advantage as a new service offered. In case of failure, no confidential data or know-how will be lost. The use of WebAllix also allows the Consultants to give their advice to their customers, who are sometimes not familiar with animal nutrition but who on the other hand use the formulation tools as a support tool to purchase raw materials. Making sure of working with valid data, the simulation possibilities allow to have reliable results to make relevant decisions in this so sensitive field. To sum up, WebAllix is a very advanced solution that puts formulation within everyone's reach. In particular, it allows the additive producers to highlight its know-how and to bring an additional service to its existing customers and prospects. About Bruno Duranthon Agricultural engineer with a specialty in animal sciences, DESS in Marketing and Management. A first experience in wholesale trade of cereals opens the door of the animal feed industry to him. He joined a company specialised in software geared towards animal feed producers, before incorporating A-Systems with the team he gathered around the formulation software Allix.
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