NEWS 8 FEED & ADDITIVE MAGAZINE April 2022 Belgium-based Adifo, which develops food and feed industry-specific software for 5 decades, announced that it will officially be rebranding as BESTMIX® Software, uniting all its brands under the BESTMIX® name. Adifo Software rebranded as BESTMIX Software Adifo Software has announced that it’s rebranding. The company will now continue its business under the name BESTMIX® Software. “We’re excited to announce that Adifo will officially be rebranding, uniting all our brands under the BESTMIX® name,” the company said. “Adifo Software has been backing the nutrition industry for almost 50 years. We’re truly passionate about our role in this space. Over our five decades in this work, one of the most important lessons we’ve learned is the power of continuous improvement. We’re always striving to better serve our customers and to exceed the industry standard for excellence,” the statement added. “Rest assured that everything you know and love about our team and our service offering will remain unchanged. We will remain a trusted resource to champion your success, provide world-class services and software solutions, and serve as a partner for your business growth. We’ll also preserve continuity with our brand identity, which reflects our 50 years of devotion and expertise within our industry,” the statement continued. AB Agri names Graham Wong as Head of South East Asia AB Agri has recruited business development specialist Graham Wong to head up operations in South East Asia as part of plans to significantly increase its market share in the region. Wong, whose new remit as Head of South East Asia includes recruitment, technical development and innovation, joins the business having spent more than a decade in the animal nutrition sector, most recently as Managing Director, South East Asia in Nuscience of the Royal Agrifirm Group. Wong’s appointment follows that of Visiel Tolentino, who joined the company as Head of Strategic Marketing for Asia last year. AB Agri plans to recruit for more roles in the region in the coming months including technical support and commercial colleagues who will work alongside well-established local teams from its animal nutrition divisions AB Vista, AB Neo, Premier Nutrition, and new alternative protein specialist, Livalta. “With a rapidly increasing population and higher levels of disposable income, the scope for growth in Asia is considerable,” explains José Nobre, AB Agri’s Chief Executive Officer. Graham Wong AB Agri has appointed Graham Wong to lead operations in South East Asia as part of plans to significantly increase its market share in the region.
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