NEWS 70 FEED & ADDITIVE MAGAZINE April 2022 Innovafeed, the leading biotech insect producer for animal and plant nutrition, has unveiled its new brand platform and identity. Innovafeed unveils new brand identity Innovafeed, the leading biotech insect producer for animal and plant nutrition, has unveiled its new brand platform and identity, marking another bold step in its journey to feed tomorrow’s world. The company’s new brand identity represents its commitment to developing sustainable, impactful solutions for animals, people and the planet. “We founded Innovafeed with the goal of improving the health and food sources for people and animals. By building a circular and zero waste agrifood chain replicating insects’ role in nature, we are delivering on that goal, and reinventing our food system with a focus on quality, sustainability and resilience, for everyone,” says Clément Ray, Innovafeed co-founder and CEO. “Our new brand launch represents this transformation by clearly reasserting who we are and what we stand for as we work across the globe to feed the world.” Innovafeed’s new brand platform reaffirms its three founders’ strong belief in the idea of tech for good and in deploying disruptive technology to tackle society’s most dire challenges. Innovafeed’s new brand elements include a new logo and brand colors. The new logo’s three circles reflect the notion of positive impact with long-term resonance the industrial reproduction of a natural process at scale. The colors reference the biotech sector, with the purple transitioning to a planet earth green blue. The perfection of the geometry underscores the company’s quest for excellence and its enduring principle of circularity and zero waste. The clarity and geometric roundness of the typeface, meanwhile, echo the brand’s values of inclusion and openness. Wynnstay Group Plc has acquired the share capital of Humphrey Feeds & Pullets, a manufacturer and supplier of poultry feed. Wynnstay acquires poultry business Humphrey Feeds & Pullets Wynnstay Group Plc, a leading supplier of agricultural products to farmers based in the UK, has acquired the share capital of Humphrey Feeds & Pullets, a manufacturer and supplier of poultry feed. Humphrey Feeds & Pullets, based in Hampshire and established in 1932, supplies poultry feed, and point-of-lay pullets to farmers, mainly in the South of England. The business manufactures in the region 110,000 tonnes of poultry feed annually from a facility in Twyford, Hampshire, as well as having an unused facility in Calne, Wiltshire. “The acquisition complements the group’s current growth strategy and further develops our presence in the South of England and within the poultry feed sector. We intend to redevelop the Calne site into a modern c.185,000 metric tonne capacity mill, manufacturing both poultry and ruminant feed, in addition to organic certified feeds,” Wynnstay Group said in a statement. The business will continue to operate as Humphrey Feeds & Pullets, now as a subsidiary of Wynnstay Group Plc, with Neil Richardson remaining as Managing Director and Martin Humphrey continuing in the role of Sales Director.
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