NEWS 68 FEED & ADDITIVE MAGAZINE April 2022 Arla Foods names Patrik Hansson new CMO Arla Foods, one of the leading players in the international dairy arena, has announced the appointment of Patrik Hansson to the newly created role of Chief Marketing Officer and appointment to the Executive Management Team. Patrik Hansson is currently head of Arla Foods' German market and stepped into his new role as of April 1st, 2022. Patrik Hansson will lead the Global Brands, Innovation and Digital Marketing functions and strategies that are a fundamental to Arla’s Future26 strategy and growth plans, ensuring that the company continues to utilize its competitive advantage and grow its branded business through category innovation and development to meet the fast-evolving expectations and needs of dairy consumers around the world. Commenting on the appointment, Arla Foods CEO Peder Tuborgh said: “Through his career, Patrik has accumulated vast commercial and marketing leadership experience and has a relentless energy and curiosity for how to understand and meet the changing consumer and shopper needs, changes he has seen firsthand through his market leadership roles in both our International and Europe Zones. I am delighted that he is taking on this role and joining my Executive Management Team.” Patrik Hansson Datacor acquires Format Solutions Datacor, Inc., a leading provider of process manufacturing and chemical distribution software, announced the acquisition of Format Solutions. Format Solutions specializes in the design, authoring and marketing of software for recipe optimization, ingredient allocation, operational efficiency and food and feed formulation solutions for the animal feed, aqua feed, pet food, human food, premix and other industries. Format Solutions was formed as a Cargill brand after the combination of Feed Management Systems and Format International in late 2015. Format Solutions combines deep expertise in nutrition and formulation, all with a broad global reach, serving customers in nearly 100 countries. Under Cargill’s leadership, Format Solutions software has become the most widely used technology in the animal nutrition and pet food sectors, responsible for the manufacturing of more tons of products around the world than any other provider. “Cargill has signed an agreement to sell its Format Solutions business to Datacor, a company with deep expertise and experience in providing software and services to the process manufacturing industries,” says Scott Ainslie, managing director of Cargill’s digital solutions business. “Through Cargill’s trusted partner relationships, alliances, and global solutions, we are committed to the digital transformation of livestock nutrition and production.” Datacor announced that it has acquired Format Solutions, a leader in software for the animal nutrition and pet food markets.
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