NEWS Alternative Proteins Magazine April 2025 9 Marsapet launches first dog food with FeedKind Pet protein Biotechnology company Calysta and German pet food manufacturer Marsapet launched the first complete dog food featuring FeedKind Pet protein, a cultured protein fermented without using any arable land or animal ingredients. Produced under the Marsavet line and targeted at animal health, MicroBell dry kibble is a vegan, grain free, and gluten free pet food with all the necessary amino acids to keep dogs healthy, according to the statement. MicroBell is primarily comprised of sweet potatoes, peas, FeedKind protein, and potatoes, and is particularly well suited for dogs with allergies or sensitive stomachs. The high nutrient density, balanced amino acid profile, and attractive palatability of FeedKind Pet make it an option for pet parents who want the nutrition usually available in animal protein, without the animal. Herman Sloot, Calysta’s VP of Global Sales said: “Marsapet are true innovators in the industry and with MicroBell, they’re introducing both the first pet food to use FeedKind Pet protein, and a new choice for pet parents who want to give their dogs high-quality protein that does not impact on the planet’s biodiversity.” Read more>> Meatly officially launches cultivated pet treats in UK Meatly announced that on the 7th of February, 2025, it became the first company in the world to supply cultivated meat for pet food on sale. Produced in collaboration with plant-based dog food brand THE PACK, a limited-release of “Chick Bites” is on sale at Pets at Home Brentford, London, UK, from Friday 7th February. Chick Bites combine plant-based ingredients with Meatly Chicken to provide a nutritious, healthy and sustainable alternative to traditional dog treats. Pets can enjoy the same great-tasting meat they crave, but in a way which is kinder for animals and better for the planet, Meatly points out. Meatly plans to raise additional funds to expand production and make Meatly Chicken more broadly available in the next 3-5 years, with further collaborations planned with THE PACK and Pets at Home. Pets at Home – one of the largest investors in Meatly – is the first retailer to sell pet food made from cultivated meat globally, aligning with its ambition to make pet food more sustainable by making and selling products using less carbon, land, and water. To produce Meatly Chicken a single sample of cells was taken from one chicken egg, from which enough cultivated meat can be produced to feed pets forever, according to the company’s statement. Meatly Chicken is just as tasty and nutritious as traditional chicken breast, containing all the essential amino acids, critical fatty acids, minerals and vitamins needed for pet health. Read more>>
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