NEWS 10 Alternative Proteins Magazine October 2024 Innovafeed partners with pet food companies for Hilucia label Innovafeed, one of the global leaders in insect production, announced two strategic partnerships with the US pet food companies Jiminy’s and Arch for the rollout of its Powered by Hilucia™ co-branding on Jiminy’s Good Grub Dog Food and Arch’s Insect and Plant Recipe Dog Food. According to Innovafeed’s statement, these new collaborations, launched at Superzoo, one of North America’s premier pet retail events, mark a significant milestone in the company’s journey. Products featuring the Powered by Hilucia™ label will be available on Jiminy’s and Arch’s websites, Amazon, and throughout major pet food retailers. Hilucia™, a portmanteau of Hermetia illucens, the scientific name of the Black Soldier Fly, is Innovafeed’s brand for sustainable and performant ingredients for animal and plant nutrition that was soft-launched earlier this year. According to the Innovafeed, Hilucia™ represents the convergence of the company’s pioneering industrial technology combined with the natural properties of an incredible insect that bring high-qualitative nutrition. The Powered by Hilucia™ label is therefore becoming a seal of performance, sustainability, and precision, the company claims. The front-of-pack label is designed to raise awareness about the benefits of Innovafeed’s model, including the lower environmental impact —requiring at least 50% less greenhouse gas emissions compared to traditional protein and oil sources—and the superior nutritional profile of the Hilucia™ Protein and Oil for Pets products, which contain 60% protein and essential fatty acids for optimal pet health, respectively. Read more>> Nutreco opens world’s first cell feed production facility Nutreco completed construction on the world’s first dedicated food-grade powder production facility for cell feed in Boxmeer, the Netherlands, and brought it up to commercial operation. According to Nutreco’s statement, this facility produces the first cell feed product developed specifically for the cell-cultured meat industry. This development is one way in which Nutreco is working towards its purpose of Feeding the Future, the company pointed out. To feed the global population in 2050, we need to produce more food than we do today – a momentous challenge for the industry and the world. “The cell-cultured protein industry is in its development stage and one of its biggest challenges is how to feed protein cells cost-efficiently, sustainably and at scale. We see potential for this industry to be one solution to the challenge of feeding the rising global population and are committed to helping the industry grow by becoming a supplier and a solutions provider,” expressed Susanne Wiegel, Head of Alternative Protein Program. “We must continue to drive productivity and reduce the environmental footprints in the animal protein value chain, and produce protein from more and more varied sources – animals as well as alternative sources of protein such as plant-based protein, meat or seafood developed from animal cells and protein produced through fermentation. Our investments and innovation in the cell-cultured protein industry are just one way we’re tackling the challenge,” pointed out David Blakemore, CEO of Nutreco. Read more>>
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