NEWS Alternative Proteins Magazine April 2024 21 In order to support the acceleration of its production and sales growth, which more than doubled in 2023, Innovafeed unveiled its new brand Hilucia™. With Hilucia™, the company redesigned its offer around a complete range of high-quality ingredients for animal and plant nutrition, with minimal environmental impact. Hilucia™ embodies the combination of the exceptional upcycling capabilities of the Hermetia illucens larvae with the cutting-edge technology developed by Innovafeed's teams, according to the company's statement. “Enhanced and expanded with two new products - protein for monogastrics and oil for aqua - the Hilucia™ range reaffirms Innovafeed's anchoring and leadership in its four main markets: pets (Hilucia™ for pets), livestock (Hilucia™ for monogastrics), aquaculture (Hilucia™ for aqua), and agriculture (Hilucia™ for plants),” said Elizaveta Le Floch, Chief Business Officer of Innovafeed. The company states that the Hilucia™ range is the result of an extensive effort made in recent years by Innovafeed's teams. Innovafeed emphasizes that it has created a unique model of "industrial symbiosis" that maximizes the natural productivity of Hermetia illucens larvae. This model is based on the clustering of facilities with suppliers of the two main inputs required for insect rearing: agricultural co-products for larval feed and energy. The facilities are directly connected by pipelines, which significantly reduces environmental impact, transport needs, and production costs. The ingredients of the Hilucia™ range aim to meet the growing demand for high-quality food products - it is estimated that global protein demand will increase by 40% by 2030 – while meeting sustainability requirements, both in resource use and CO2 emissions. Read more>> Innovafeed launches its new brand Hilucia for monogastrics and aqua FreezeM raises $14.2 million in Series A funding FreezeM, one of the Agri-tech pioneering biotechnology companies, announced the closure of $14.2 million in Series A funding. The funding round was led by a group of seasoned industrial investors and the prestigious European Innovation Council Fund (EIC Fund), along with FreezeM's existing investors and partners. The funding will be used to accelerate the growth of the company's breeding hubs network and commercialize its novel solutions at scale, accommodating the rapidly increasing market demand. "The current funding round will enable FreezeM to embed our technology globally at scale and accelerate the growth of our breeding hubs in Europe and Israel, thereby driving successful commercial expansion. Our technology unleashes the insect market from its shackles and will propel the insect protein market to fulfill its true potential," said Dr. Yuval Gilad, Co-founder and CEO of FreezeM. FreezeM aims to simplify BSF reproduction and increase protein yield through the supply of its PauseM® product to BSF protein producers, tapping an estimated $3.96 billion market by 2033 according to Meticulous Research forecast. This innovation plays a vital role in boosting insect protein production capacity for livestock and pet food while implementing a circular economy, conserving precious global farmland, and reducing ocean depletion, according to the company. Read more>>
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