NEWS F&A Alternative Proteins Edition April 2023 9 Aleph Farms, a food technology company designing new ways to grow quality animal products, announced the launch of its first product brand, Aleph Cuts. Under the Aleph Cuts brand, the company will market its first product, the Petit Steak, the world’s first cultivated steak anticipated to launch in Singapore and Israel later this year, pending regulatory approvals. Developed in partnership with brand and experience design agency, BOND, this branding initiative distinguishes Aleph Farms’ products and builds momentum ahead of commercialization and subsequent engagement with customers and end consumers. “With the launch of Aleph Cuts, we are introducing our product through an epicurean lens to connect people to our incredible ‘new take on steak,’ sharing what this choice means in an engaging and authentic way,” said Nicky Quinn, VP Marketing at Aleph Farms. “Iconic brands aren’t built overnight or by one person or team. We look forward to co-creating our brand over time with consumers, so we can best serve their evolving needs.” The visual identities for Aleph Farms and Aleph Cuts are part of a unified system designed to support the scale of Aleph Farms’ growing product portfolio. Read more>> Aleph Farms launches new product brand Aleph Cuts ADM and Believer Meats signed non-exclusive MOU to broaden the protein ecosystem by collaborating on development of new cultivated meat products to deliver on growing consumer demand. ADM, a global leader in sustainable nutrition, and Believer Meats, a leading pioneer of the cultivated meat industry, announced that they have signed a non-exclusive memorandum of understanding (MOU) to collaborate on new ways to propel the development and commercialization of cultivated meat products. “With a global population expected to reach 10 billion by 2050, ADM is working with partners across the value chain to meet food security and sustainability needs by expanding the protein ecosystem,” said Leticia Gonçalves, ADM’s president, Global Foods. “Cultivated meat represents an exciting evolution and yet another way to meet long-term food security needs — along with other traditional and novel sources of protein. Seven in 10 consumers are aware of cultivated meat, and with flexitarians representing more than half of consumers globally, there is an important opportunity to continue to expand the universe of protein choices. We’re proud to work with a true innovator like Believer to explore new ingredients and solutions to propel the development of these exciting products, and excited to continue to add valuable partners as we work across the industry to meet growing demand driven by the enduring trends of food security and sustainability.” Read more>> ADM and Believer Meats brings expertise together to cultivated meat
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