US-based Central Garden & Pet announced the acquisition of TDBBS, a natural chew pet treats business. According to the Central, the acquisition builds scale for the company and adds eCommerce and digital capabilities to the company’s core pet category.
Central Garden & Pet, a market leader in the pet and garden industries, announced that it has acquired TDBBS, LLC, from Bregal Partners. Based in Richmond, VA, TDBBS is a provider of premium natural dog chews and treats. The addition of TDBBS will expand Central’s portfolio with bully and collagen sticks, bone, and jerky and further strengthen Central’s eCommerce and digital capabilities, explained the company.
“We are excited to welcome the TDBBS team into the Central Garden & Pet organisation,” said Beth Springer, interim CEO of Central. “Our Central to Home strategy is focused on building further scale in our two industries and growing leading brands consumers love. Adding TDBBS’s established brands and digital capabilities solidifies our position in the large and growing dog treats and chews category and will strengthen our footprint with key customers.”
Since 2008, TDBBS has developed and sold minimally processed dog treats and chews. Each of their three well-known brands (Best Bully Sticks®, Barkworthies®, and Paw Love®) offers a wide variety of natural, grain-free and gluten-free products that are low in fat, high in protein and made from limited ingredients. Their wholesome treats and chews keep dogs occupied while promoting overall health.
A pioneer in eCommerce, TDBBS was founded as a digitally native brand with a first-mover advantage. Today, the company’s brands and websites are synonymous with the bully stick category. TDBBS sells its products online, direct-to-consumer, and through third-party platforms, as well as through pet specialty and select grocery, mass, and club retailers.
“For over 15 years, TDBBS has been proud to offer the widest selection of high-quality natural dog treats and chews. We believe pets are family, and they deserve quality ingredients just like us. We are excited for this next chapter in our business as part of Central Garden & Pet,” said Tom Goundrey, CEO of TDBBS. “Central’s resources, capabilities, and expertise in the pet industry will be key to growing our business further.”
The transaction closed on November 3, 2023. Central will provide additional details on the acquisition during its fourth quarter and fiscal year-end earnings call later in November.