During the 2024 Fi Europe Innovation Awards, Cargill was recognized in the newly created Pet Food Innovation Award for its ultra-concentrated TruPet™ postbiotic, which unlocks gut health, immunity, and vitality benefits by nourishing a rich gut microbiome.
Cargill has scooped two of the nine awards presented at Fi Europe’s Innovation Awards, which took place on November 19, 2024, at Fi Europe in Frankfurt, Germany, celebrating food and beverage innovations across categories ranging from dairy alternatives to pet food innovation.
Cargill was recognized in the newly created Pet Food Innovation Award for its ultra-concentrated TruPet™ postbiotic [1], which unlocks gut health, immunity, and vitality benefits by nourishing a rich gut microbiome.
For just a fraction of one percent of a finished product formula, Cargill pointed out that TruPet™ can help pet food brands innovate and differentiate because it retains efficacy through modern pet food processing conditions like retort, extrusion, and high-pressure, avoiding microorganism survivability challenges experienced with other health ingredients.
Dr. Mark Franklin from Cargill explained, “The pet food industry has undergone a massive transformation in recent years. Pet parents now have more nutrition choices than ever and are adopting a ‘good for me, good for my pet’ mindset. To meet rapidly evolving consumer demands, Cargill’s TruPet™ ultra-concentrated postbiotic is a single ingredient that supports multiple health benefits that consumers highly value.”
Cargill’s presence at FiE 2024 highlighted several prototypes to demonstrate its continued investment in innovation. Cargill explained it is committed to partnering with new players who offer new technologies and capabilities, offering scale and breadth of experience to turn ideas into reality.
[1] TruPet™ is also known as TruMune™ in some markets.
