Bioiberica strengthens its presence in Japan animal nutrition market

Bioiberica partners with feed materials suppliers Aska Animal Health Co. and Shintoa Corporation in Japan to distribute its Nucleoforce Aqua™ and Nucleoforce Livestock™ ranges – and eventually its Palbio™ ingredients – in the country.

Bioiberica strengthens its presence in Japan animal nutrition marketBioiberica, a global Life Science company committed to improving the health and well-being of people, animals and plants, has partnered with Aska Animal Health Co. and Shintoa Corporation to distribute its Nucleoforce™ ranges, and eventually its Palbio™ portfolio, in Japan. As leading local suppliers of feed ingredients for animal nutrition, both companies will support Bioiberica in reaching and engaging new customers across Japan to deliver cutting-edge developments in the animal health space.

The deal with the two local partners enables Bioiberica to compete in a complex and demanding market, while also extending its presence in the Asia Pacific region. Aska Animal Health Co. – Bioiberica’s official distributor in Japan – will initially import the company’s Nucleoforce Aqua™ and Nucleoforce Livestock™ ingredients, which offer a balanced concentrate of free nucleotides and active precursors obtained from yeast. As part of the agreement, Aska will help to manage important regulatory procedures and local R&D trials. Meanwhile, the Shintoa Corporation will oversee the promotion and sale of the ingredients. Longer-term, the trio has plans to bring Bioiberica’s hydrolysed protein range, Palbio™, to the Japanese market too – it is currently pending registration before distribution begins.

AN IDEAL STRATEGIC MARKET
“Japan is one of the leading markets for livestock and aquaculture feed ingredient sales, both in Asia and globally. With some of the highest standards for food and feed safety, only the best quality products are eligible for sale in the country – making it an ideal strategic market for Bioiberica”, says Joan Bassa, Business Units Director – Heparin Science, Animal Nutrition and Plant Health, Bioiberica. “It’s a complex market to trade in though, which is why it was so important for us to collaborate with local partners. Aska and Shintoa have a longstanding and established presence in Japan and are considered key suppliers of feed materials to the animal nutrition market, with a deep knowledge of the country’s regulatory landscape and strong commercial capabilities. This makes them perfect partners for the widespread distribution and marketing of our highly effective raw materials; while further strengthening our position in Asia.”

“WE’RE PRIMED TO GROW OUR BUSINESS AND EXPERTISE…”
Joan continues: “The agreement was initially signed in 2020, but due to COVID-19 restrictions, it’s been difficult to take the steps needed to fully launch our solutions to the market. Nonetheless, together, we’ve been able to successfully introduce Nucleoforce™ in Japan, highlighting the critical importance of collaboration in bringing products to new and challenging markets. Now, we’re primed to grow our business and expertise in the region with the support of our valued partners.”

Toru Okada, General Manager Animal Nutrition, Aska Animal Health Co., adds: “We’re delighted to be working with Bioiberica to bring Nucleoforce™ and Palbio™ to the local market. Our combined knowledge of animal health and safety, new product innovation and market regulatory standards positions both Aska and Bioiberica as partners of choice for Japanese companies seeking animal nutrition solutions.”

COLLABORATING WITH FORWARD-THINKING MANUFACTURERS
Bungo Homma, Deputy General Manager, Animal Nutrition, Shintoa Corporation comments: “We’re always keen to collaborate with forward-thinking manufacturers that deliver science-backed ingredients. Following the COVID-19 pandemic, we’re very excited to open the door to customer visits once again and amplify marketing activities to reach and engage with feed compounders.”

Bioiberica’s Nucleoforce™ ingredients can be used to support the immunological and intestinal health of farm animals and aquaculture species. Palbio™ (which is already authorised in more than 40 countries) is a safe source of high-quality hydrolysed proteins in the form of L-α-amino acids and bioactive peptides. It has been demonstrated to supportpositively affect the intestinal health of young animals, improving digestion and feed intake to ensure productive improvements in pig, poultry, and fish.