World Antibiotic Awareness Week is a critical reminder of the importance of responsible use of antibiotics in the livestock sector. Because although antibiotics play a vital role in protecting animal health, overuse and misuse of antibiotics brings significant risks. Unnecessary use of antibiotics can lead to the development of antibiotic-resistant bacteria, which not only threatens animal health but also poses serious risks to human health.
Conscious use of antibiotics means that they should be used only when necessary and under the guidance of veterinarians. It is at this point that we emphasise that antibiotics are always a choice, not a necessity. It is now a must to resort to preventive and alternative solutions before being compelled to use antibiotics. Implementing best practices such as good hygiene, regular health monitoring and alternative treatments are among the solutions that can reduce the need for antibiotics. By taking these steps, we can maintain the effectiveness of antibiotics, protect animal and public health, and ensure a sustainable future for the livestock industry.
After this critical reminder, we can return to the focus of this issue: trends shaping the pet food industry.
The pet food industry is witnessing dynamic changes driven by shifting consumer preferences and technological advancements. For example, pet parents are increasingly looking for natural and organic food options for their furry friends… On the one hand, products free from artificial additives, preservatives and fillers are more in demand, while on the other, pet foods customised for specific breeds, ages and health conditions are gaining popularity. Sustainability and ethical sourcing is another trending topic. As consumers become more aware of the environmental impact of the products they buy, they pay more attention to sustainably sourced ingredients. This includes interest in alternative protein sources such as insect protein and plant-based options. And functional ingredients that offer specific health benefits, such as probiotics, antioxidants and omega-3 fatty acids, are becoming a standard in premium pet foods.
We know that keeping on top of all these trends is important for manufacturers, retailers and pet parents alike. As we approach the end of 2024, we thank you for joining us on this new issue, packed with insightful articles and expert opinion, highlighting exciting developments in the pet food sector.
