Royal Agrifirm Group has appointed Doris Yu as Managing Director of Asia. Yu has more than 20 years of experience in the food and agriculture industry and will be responsible for overseeing Agrifirm’s business in the Asia region.
Royal Agrifirm Group, a global agricultural company, has announced that Doris Yu has joined Agrifirm as its Managing Director Asia, from a career that includes leadership positions at global companies such as Cargill and Royal DSM. Most recently, Yu served as Senior Vice President and General Manager at Yara International. With a track record of strategic leadership and business development, Doris Yu is positioned to lead Agrifirm’s team in advancing the company’s strategy and growth initiatives in Asia.
Commenting on Doris Yu’s appointment, Jolanda van Haarlem, Group Director Specialties and Global Strategy Director at Royal Agrifirm Group, remarked, “We are pleased to welcome Doris to Agrifirm as the new Managing Director of Asia. With her wealth of experience and leadership qualities, we look forward to her contributions to our ongoing efforts in the region.”
Doris Yu also expressed her enthusiasm for joining Agrifirm, stating, “I am honored to be joining Agrifirm. I look forward to collaborating with the team to drive forward our strategic objectives and deliver value to our customers and stakeholders.”
The appointment of Doris Yu comes as Jeroen Jeuken, Managing Director Asia, prepares to pursue other opportunities after nearly a decade of dedicated and committed service at Agrifirm. Under Jeuken’s leadership, the Asian region has achieved significant milestones in business development and growth, setting the foundation for further progress. He has played a pivotal role in navigating Agrifirm through significant challenges in Asia, including the complexities posed by the COVID-19 pandemic and the African swine fever outbreak. Agrifirm states that it extends its sincere gratitude to Jeroen for his contributions and wishes him the very best in his future endeavors.
To ensure a seamless transition, Jeroen and Doris will work together in the coming period to facilitate a smooth handover process for Agrifirm’s customers and stakeholders.
