ADM, a global leader in animal nutrition, announced the launch of its premix and nutrition services in China. The Wisium portfolio offers producers access to innovative value-added nutrition programs for all livestock species, as well as a strong international network of experts.
The launch of Wisium in China will position ADM as a major player for premix in the country, and will drive its development in a very competitive and demanding business environment.
“Wisium will be a key player in boosting our business in China with dedicated and professional teams reinforcing our expertise with our customers”, says Cédric Van Den Bossche, General Manager of ADM Animal Nutrition in China. “This will leverage our development capabilities and complete our products offerings, launching adapted solutions to the market”.
ADM entered the Chinese market 20 years ago with facilities in Dalian, in the north of the country. This business has shown a consistent growth for the last five years.
The Wisium global expertise will bring innovative products and concepts adapted to the local needs in the face of upcoming market challenges.
“Expanding the Wisium offer is an important next step in creating a global network of customizable nutrition solutions that give producers an edge in solving feed production challenges,” says François Fernandez, vice president, Wisium Premix and Services. “Our unrivalled range of premix solutions, combined with ADM’s expertise, makes us an ideal partner for producers.”
